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fitzrovia
Fitzrovia ( fits-ROH-vee-ə) is a district of central London, England, near the West End. Its eastern part is in the London Borough of Camden, and the western in the City of Westminster. It has its roots in the Manor of Tottenham Court, and was urbanised in the 18th century. Its name was coined in the late 1930s by Tom Driberg.
It is characterised by its mixed-use of residential, business, retail, education and healthcare, with no single activity dominating. The once bohemian area was home to writers such as Virginia Woolf, George Bernard Shaw and Arthur Rimbaud. In 2016, The Sunday Times named it the best place to live in London.